罗兰贝格-德国汉高公司进入中国市场策略项目建议书

1. Fierce competition from international and domestic players has imposed great challenge on Henkel
2. To achieve turnaround, Henkel should adopt an aggressive expansion strategy
3. Roland Berger will help develop the appropriate strategy: project outline
4. Project organization and time frame
5. Value of the project
6. Roland Berger is a best partner of Henkel to exploit China detergent market: selected reference