如何建立品牌?
资料简介：
形成企业长远发展目标 及可操作的价值观(文化) 确认长期的基本策略 Form the long-term corporate development goals and operational values Identify long-term strategies
了解产业环境 确认自己的强弱点 决定“核心”生意
Understand the industry environment Identify your strengths and weaknesses Decide your core business
完整的企业识别 形成维护管理系统 Establish a complete corporate identity management system
品牌策略/品牌识别 Brand strategy / brand identity
